---
title: "Best & Less: search popularity in Australia"
description: "Best & Less is an Australian value clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/best-and-less"
publisher: "Brandwave"
---

# Best & Less: search popularity in Australia

Best & Less is an Australian value clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Best & Less
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among clothing shops**: 15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Clothing shops | 2 | 15% | 673K |

- [Clothing shops](/demand/au/categories/au-clothing-shops)

## How has branded search demand for Best & Less changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Best & Less in Australia rose from 550K to 673K.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia increased from 12.3% to 15%.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia peaked at 15% in September 2026 and was lowest at 10.1% in November 2025.

## How did search popularity change for Australia clothing shops in September 2026?

- In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
- In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.
- In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
- Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.
- In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.
- Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Clothing shops | 550K | 12.3% | 2 |
| Nov 2025 | Clothing shops | 550K | 10.1% | 4 |
| Dec 2025 | Clothing shops | 550K | 10.1% | 4 |
| Jan 2026 | Clothing shops | 450K | 11.2% | 3 |
| Feb 2026 | Clothing shops | 450K | 12.3% | 3 |
| Mar 2026 | Clothing shops | 550K | 11.6% | 3 |
| Apr 2026 | Clothing shops | 550K | 11.8% | 3 |
| May 2026 | Clothing shops | 673K | 13.4% | 3 |
| Jun 2026 | Clothing shops | 550K | 12.2% | 3 |
| Jul 2026 | Clothing shops | 550K | 13.7% | 3 |
| Aug 2026 | Clothing shops | 550K | 12.4% | 3 |
| Sep 2026 | Clothing shops | 673K | 15% | 2 |

## How are Best & Less’ branded searches counted?

Brandwave collects information about searches that people make online using Best & Less’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best and less”

## Which clothing shops compete with Best & Less?

- [Cotton On](/demand/au/brands/cotton-on): Head-to-head: /demand/au/compare/best-and-less-vs-cotton-on
- [Glassons](/demand/au/brands/glassons): Head-to-head: /demand/au/compare/best-and-less-vs-glassons
- [Uniqlo](/demand/au/brands/uniqlo): Head-to-head: /demand/au/compare/best-and-less-vs-uniqlo
- [Country Road](/demand/au/brands/country-road): Head-to-head: /demand/au/compare/best-and-less-vs-country-road
- [Zara](/demand/au/brands/zara): Head-to-head: /demand/au/compare/best-and-less-vs-zara
- [H&M](/demand/au/brands/h-and-m)
- [Decjuba](/demand/au/brands/decjuba)
- [Sportsgirl](/demand/au/brands/sportsgirl)
- [Portmans](/demand/au/brands/portmans)
- [Jay Jays](/demand/au/brands/jay-jays)
- [Kmart](/demand/au/brands/kmart-australia)
- [Target Australia](/demand/au/brands/target-australia)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Best & Less: search popularity in Australia". https://gobrandwave.com/demand/au/brands/best-and-less

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/best-and-less. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.