--- title: "Ben & Jerry's: search popularity in Australia" description: "Ben & Jerry's is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ben-and-jerrys" publisher: "Brandwave" --- # Ben & Jerry's: search popularity in Australia Ben & Jerry's is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ben & Jerry's - **Owned by**: Unilever - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among ice cream brands**: 20.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 2 | 20.7% | 22.2K | - [Ice cream brands](/demand/au/categories/au-ice-cream-brands) ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ben & Jerry's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Ben & Jerry's changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ben & Jerry's in Australia held steady at 22.2K. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia decreased from 21.3% to 20.7%. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia peaked at 35% in May 2026 and was lowest at 14.6% in January 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches. - In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%. - In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%. - In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%. - In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 22.2K | 21.3% | 2 | | Nov 2025 | Ice cream brands | 18.1K | 18.3% | 2 | | Dec 2025 | Ice cream brands | 18.1K | 17% | 2 | | Jan 2026 | Ice cream brands | 18.1K | 14.6% | 2 | | Feb 2026 | Ice cream brands | 18.1K | 16.9% | 2 | | Mar 2026 | Ice cream brands | 22.2K | 21% | 2 | | Apr 2026 | Ice cream brands | 22.2K | 22.9% | 2 | | May 2026 | Ice cream brands | 40.5K | 35% | 1 | | Jun 2026 | Ice cream brands | 22.2K | 24.2% | 2 | | Jul 2026 | Ice cream brands | 22.2K | 22.9% | 2 | | Aug 2026 | Ice cream brands | 27.1K | 24.6% | 2 | | Sep 2026 | Ice cream brands | 22.2K | 20.7% | 2 | ## How are Ben & Jerry's’ branded searches counted? Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ben and jerry's” ## Which ice cream brands compete with Ben & Jerry's? - [Connoisseur](/demand/au/brands/connoisseur): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-connoisseur - [Bulla](/demand/au/brands/bulla): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-bulla - [Golden Gaytime](/demand/au/brands/golden-gaytime): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-golden-gaytime - [Magnum](/demand/au/brands/magnum): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-magnum - [Peters](/demand/au/brands/peters-ice-cream): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-peters-ice-cream - [Weis](/demand/au/brands/weis) - [Streets](/demand/au/brands/streets) - [Norco](/demand/au/brands/norco-ice-cream) ## Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Dove, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia. - [Unilever](/demand/au/companies/unilever): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Dove, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia. ## Cite this page Brandwave. "Ben & Jerry's: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ben-and-jerrys This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ben-and-jerrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.