--- title: "Bega: search popularity in Australia" description: "Bega is a cheese brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bega" publisher: "Brandwave" --- # Bega: search popularity in Australia Bega is a cheese brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bega - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among spread brands**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Spread brands | 3 | 6.1% | 5.4K | - [Spread brands](/demand/au/categories/au-spread-brands) ## Top spread brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bega was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bega is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mayver's | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Bega | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pic's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vegemite | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Nutella | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kraft | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | IXL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about spread brands - Asked ChatGPT "Which peanut butter should I buy in Australia?": 1. Bega, 2. Mayver's, 3. Pic's - Asked ChatGPT "What are the best spreads for toast?": 1. Vegemite - Asked ChatGPT "What's the healthiest peanut butter in Australia?": 1. Mayver's, 2. Bega - Searched Google, AI Overview "peanut butter": 1. Mayver's Not named in any answer: Nutella, Kraft and IXL. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bega changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bega in Australia rose from 3.6K to 5.4K. - Across the 12 months ending September 2026, Bega’s share of searches among spread brands in Australia increased from 4.6% to 6.1%. - Across the 12 months ending September 2026, Bega’s share of searches among spread brands in Australia peaked at 6.7% in August 2026 and was lowest at 3.7% in November 2025. ## How did search popularity change for Australia spread brands in September 2026? - In September 2026, Nutella gained share of searches among spread brands in Australia, from 33.6% to 37.5%. - In September 2026, Pic's gained share of searches among spread brands in Australia, from 4.5% to 5%. - In September 2026, Vegemite lost share of searches among spread brands in Australia, from 50.2% to 45.9%. - In September 2026, Bega lost share of searches among spread brands in Australia, from 6.7% to 6.1%. - Estimated monthly branded searches for Kraft in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. - Estimated monthly branded searches for Mayver's in Australia rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spread brands | 3.6K | 4.6% | 3 | | Nov 2025 | Spread brands | 2.9K | 3.7% | 3 | | Dec 2025 | Spread brands | 2.4K | 3.8% | 3 | | Jan 2026 | Spread brands | 2.9K | 4.3% | 5 | | Feb 2026 | Spread brands | 2.9K | 4% | 3 | | Mar 2026 | Spread brands | 3.6K | 4.1% | 3 | | Apr 2026 | Spread brands | 2.9K | 4.1% | 4 | | May 2026 | Spread brands | 3.6K | 4.4% | 4 | | Jun 2026 | Spread brands | 5.4K | 5.3% | 3 | | Jul 2026 | Spread brands | 5.4K | 6.6% | 3 | | Aug 2026 | Spread brands | 6.6K | 6.7% | 3 | | Sep 2026 | Spread brands | 5.4K | 6.1% | 3 | ## How are Bega’s branded searches counted? Brandwave collects information about searches that people make online using Bega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bega peanut butter” ## Which spread brands compete with Bega? - [Vegemite](/demand/au/brands/vegemite): Head-to-head: /demand/au/compare/bega-vs-vegemite - [Nutella](/demand/au/brands/nutella): Head-to-head: /demand/au/compare/bega-vs-nutella - [Pic's](/demand/au/brands/pics): Head-to-head: /demand/au/compare/bega-vs-pics - [Mayver's](/demand/au/brands/mayvers): Head-to-head: /demand/au/compare/bega-vs-mayvers - [Kraft](/demand/au/brands/kraft): Head-to-head: /demand/au/compare/bega-vs-kraft - [IXL](/demand/au/brands/ixl) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bega: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bega This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.