---
title: "Away: search popularity in Australia"
description: "Away offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/away"
publisher: "Brandwave"
---

# Away: search popularity in Australia

Away offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Away
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among luggage brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luggage brands | 10 | 1.3% | 1.3K |

- [Luggage brands](/demand/au/categories/au-luggage-brands)

## Top luggage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Away did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| July | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about luggage brands

- Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa
- Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa
- Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler
- Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite
- Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite

Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Away changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Away in Australia rose from 1K to 1.3K.
- Across the 12 months ending September 2026, Away’s share of searches among luggage brands in Australia peaked at 2.3% in July 2026 and was lowest at 0.9% in January 2026.
- Across the 12 months ending September 2026, Away rose from 11th to 10th among luggage brands in Australia.

## How did search popularity change for Australia luggage brands in September 2026?

- In September 2026, Rimowa gained share of searches among luggage brands in Australia, from 20.7% to 22.6%.
- In September 2026, Samsonite gained share of searches among luggage brands in Australia, from 16.9% to 18.4%.
- In September 2026, Antler gained share of searches among luggage brands in Australia, from 13.8% to 15.1%.
- In September 2026, July lost share of searches among luggage brands in Australia, from 25.3% to 22.6%.
- In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%.
- In September 2026, BÉIS lost share of searches among luggage brands in Australia, from 1.8% to 1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luggage brands | 1K | 0.94% | 11 |
| Nov 2025 | Luggage brands | 2.4K | 1.5% | 8 |
| Dec 2025 | Luggage brands | 1.3K | 1.1% | 10 |
| Jan 2026 | Luggage brands | 1K | 0.9% | 11 |
| Feb 2026 | Luggage brands | 1K | 0.98% | 10 |
| Mar 2026 | Luggage brands | 1.3K | 1.3% | 9 |
| Apr 2026 | Luggage brands | 1K | 1.1% | 10 |
| May 2026 | Luggage brands | 1.3K | 1.2% | 10 |
| Jun 2026 | Luggage brands | 1.3K | 1.2% | 11 |
| Jul 2026 | Luggage brands | 2.4K | 2.3% | 8 |
| Aug 2026 | Luggage brands | 1.3K | 1.2% | 11 |
| Sep 2026 | Luggage brands | 1.3K | 1.3% | 10 |

## How are Away’s branded searches counted?

Brandwave collects information about searches that people make online using Away’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “away luggage”

## Which luggage brands compete with Away?

- [July](/demand/au/brands/july)
- [Rimowa](/demand/au/brands/rimowa)
- [Samsonite](/demand/au/brands/samsonite)
- [Antler](/demand/au/brands/antler)
- [American Tourister](/demand/au/brands/american-tourister)
- [Tosca](/demand/au/brands/tosca-luggage)
- [Tumi](/demand/au/brands/tumi): Head-to-head: /demand/au/compare/away-vs-tumi
- [Briggs & Riley](/demand/au/brands/briggs-and-riley): Head-to-head: /demand/au/compare/away-vs-briggs-and-riley
- [Delsey](/demand/au/brands/delsey): Head-to-head: /demand/au/compare/away-vs-delsey
- [BÉIS](/demand/au/brands/beis): Head-to-head: /demand/au/compare/away-vs-beis
- [Monos](/demand/au/brands/monos): Head-to-head: /demand/au/compare/away-vs-monos
- [Calpak](/demand/au/brands/calpak)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Away: search popularity in Australia". https://gobrandwave.com/demand/au/brands/away

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/away. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.