--- title: "Aveeno: search popularity in Australia" description: "Aveeno makes body care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/aveeno" publisher: "Brandwave" --- # Aveeno: search popularity in Australia Aveeno makes body care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aveeno - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among dermatologist skincare brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dermatologist skincare brands | 7 | 3% | 6.6K | - [Dermatologist skincare brands](/demand/au/categories/au-dermatologist-skincare-brands) ## Top dermatologist skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Aveeno is the joint sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dermatologist skincare brands - Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil - Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma - Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy - Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno - Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Aveeno changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno in Australia held steady at 6.6K. - Across the 12 months ending September 2026, Aveeno’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%. - Across the 12 months ending September 2026, Aveeno fell from 6th to 7th among dermatologist skincare brands in Australia. ## How did search popularity change for Australia dermatologist skincare brands in September 2026? - In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%. - In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%. - In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia. - Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dermatologist skincare brands | 6.6K | 3.5% | 6 | | Nov 2025 | Dermatologist skincare brands | 6.6K | 3.1% | 6 | | Dec 2025 | Dermatologist skincare brands | 5.4K | 2.7% | 8 | | Jan 2026 | Dermatologist skincare brands | 6.6K | 3.1% | 6 | | Feb 2026 | Dermatologist skincare brands | 4.4K | 2.6% | 8 | | Mar 2026 | Dermatologist skincare brands | 5.4K | 3.1% | 6 | | Apr 2026 | Dermatologist skincare brands | 5.4K | 3% | 8 | | May 2026 | Dermatologist skincare brands | 6.6K | 3.5% | 5 | | Jun 2026 | Dermatologist skincare brands | 6.6K | 3.2% | 5 | | Jul 2026 | Dermatologist skincare brands | 6.6K | 3.1% | 7 | | Aug 2026 | Dermatologist skincare brands | 6.6K | 3% | 8 | | Sep 2026 | Dermatologist skincare brands | 6.6K | 3% | 7 | ## How are Aveeno’s branded searches counted? Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aveeno” ## Which dermatologist skincare brands compete with Aveeno? - [La Roche-Posay](/demand/au/brands/la-roche-posay) - [CeraVe](/demand/au/brands/cerave) - [Cetaphil](/demand/au/brands/cetaphil) - [QV Skincare](/demand/au/brands/qv-skincare): Head-to-head: /demand/au/compare/aveeno-vs-qv-skincare - [Avène](/demand/au/brands/avene): Head-to-head: /demand/au/compare/aveeno-vs-avene - [Bioderma](/demand/au/brands/bioderma): Head-to-head: /demand/au/compare/aveeno-vs-bioderma - [Dermal Therapy](/demand/au/brands/dermal-therapy): Head-to-head: /demand/au/compare/aveeno-vs-dermal-therapy - [Eucerin](/demand/au/brands/eucerin): Head-to-head: /demand/au/compare/aveeno-vs-eucerin ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aveeno: search popularity in Australia". https://gobrandwave.com/demand/au/brands/aveeno This page is also available as HTML at https://gobrandwave.com/demand/au/brands/aveeno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.