--- title: "Autotrader: search popularity in Australia" description: "Autotrader lists new and used cars for sale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/autotrader-au" publisher: "Brandwave" --- # Autotrader: search popularity in Australia Autotrader lists new and used cars for sale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Autotrader - **Owned by**: CarsGuide - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among car marketplaces**: 0.74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car marketplaces | 5 | 0.74% | 6.6K | - [Car marketplaces](/demand/au/categories/au-car-marketplaces) ## Top car marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Autotrader was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Autotrader is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | carsales | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gumtree | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | CarsGuide | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Drive | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autotrader | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Carma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car marketplaces - Asked ChatGPT "Which website should I use to buy a used car in Australia?": 1. carsales, 2. CarsGuide, 3. Gumtree - Asked ChatGPT "What are the best car marketplaces in Australia?": 1. carsales, 2. Gumtree, 3. CarsGuide, 4. Drive, 5. Autotrader - Asked ChatGPT "What's the best website in Australia to sell my car privately?": 1. carsales, 2. Gumtree, 3. CarsGuide - Searched Google, AI Overview "buy a car online": 1. CarsGuide Not named in any answer: Carma. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Autotrader changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Autotrader in Australia held steady at 6.6K. - Across the 12 months ending September 2026, Autotrader’s share of searches among car marketplaces in Australia held steady, from 0.62% to 0.74%. ## How did search popularity change for Australia car marketplaces in September 2026? - In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%. - In September 2026, carsales lost share of searches among car marketplaces in Australia, from 93.4% to 92.1%. - Carma’s share of searches among car marketplaces in Australia has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. - Estimated monthly branded searches for Drive in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Gumtree in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car marketplaces | 6.6K | 0.62% | 5 | | Nov 2025 | Car marketplaces | 6.6K | 0.62% | 5 | | Dec 2025 | Car marketplaces | 6.6K | 0.63% | 5 | | Jan 2026 | Car marketplaces | 8.1K | 0.76% | 5 | | Feb 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | Mar 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | Apr 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | May 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | Jun 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | Jul 2026 | Car marketplaces | 6.6K | 0.61% | 5 | | Aug 2026 | Car marketplaces | 6.6K | 0.62% | 5 | | Sep 2026 | Car marketplaces | 6.6K | 0.74% | 5 | ## How are Autotrader’s branded searches counted? Brandwave collects information about searches that people make online using Autotrader’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “autotrader australia” ## Which car marketplaces compete with Autotrader? - [carsales](/demand/au/brands/carsales): Head-to-head: /demand/au/compare/autotrader-au-vs-carsales - [CarsGuide](/demand/au/brands/carsguide): Head-to-head: /demand/au/compare/autotrader-au-vs-carsguide - [Carma](/demand/au/brands/carma): Head-to-head: /demand/au/compare/autotrader-au-vs-carma - [Drive](/demand/au/brands/drive-com-au): Head-to-head: /demand/au/compare/autotrader-au-vs-drive-com-au - [Gumtree](/demand/au/brands/gumtree-au): Head-to-head: /demand/au/compare/autotrader-au-vs-gumtree-au ## Who owns Autotrader? Autotrader is owned by CarsGuide. Brandwave also tracks CarsGuide, owned by the same company, in Australia. - [CarsGuide](/demand/au/companies/carsguide): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Autotrader? Autotrader is owned by CarsGuide. Brandwave also tracks CarsGuide, owned by the same company, in Australia. ## Cite this page Brandwave. "Autotrader: search popularity in Australia". https://gobrandwave.com/demand/au/brands/autotrader-au This page is also available as HTML at https://gobrandwave.com/demand/au/brands/autotrader-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.