--- title: "Athena Home Loans: search popularity in Australia" description: "Athena is an online home loan lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/athena-home-loans" publisher: "Brandwave" --- # Athena Home Loans: search popularity in Australia Athena is an online home loan lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Athena Home Loans - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among online home loan lenders**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online home loan lenders | 5 | 1.6% | 2.9K | - [Online home loan lenders](/demand/au/categories/au-online-home-loan-lenders) ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athena Home Loans was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athena Home Loans is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Athena Home Loans changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Athena Home Loans in Australia fell from 4.4K to 2.9K. - Across the 12 months ending September 2026, Athena Home Loans’ share of searches among online home loan lenders in Australia decreased from 2.4% to 1.6%. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%. - In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%. - In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%. - In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%. - Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online home loan lenders | 4.4K | 2.4% | 5 | | Nov 2025 | Online home loan lenders | 3.6K | 2.2% | 5 | | Dec 2025 | Online home loan lenders | 2.4K | 1.7% | 5 | | Jan 2026 | Online home loan lenders | 3.6K | 2% | 5 | | Feb 2026 | Online home loan lenders | 3.6K | 2% | 5 | | Mar 2026 | Online home loan lenders | 3.6K | 2% | 5 | | Apr 2026 | Online home loan lenders | 2.9K | 1.8% | 5 | | May 2026 | Online home loan lenders | 2.9K | 1.6% | 5 | | Jun 2026 | Online home loan lenders | 2.9K | 1.7% | 5 | | Jul 2026 | Online home loan lenders | 2.4K | 1.5% | 5 | | Aug 2026 | Online home loan lenders | 2.9K | 1.5% | 5 | | Sep 2026 | Online home loan lenders | 2.9K | 1.6% | 5 | ## How are Athena Home Loans’ branded searches counted? Brandwave collects information about searches that people make online using Athena Home Loans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “athena home loan” - “athena home loans” ## Which online home loan lenders compete with Athena Home Loans? - [ubank](/demand/au/brands/ubank): Head-to-head: /demand/au/compare/athena-home-loans-vs-ubank - [Pepper Money](/demand/au/brands/pepper-money): Head-to-head: /demand/au/compare/athena-home-loans-vs-pepper-money - [Up](/demand/au/brands/up-bank): Head-to-head: /demand/au/compare/athena-home-loans-vs-up-bank - [Unloan](/demand/au/brands/unloan): Head-to-head: /demand/au/compare/athena-home-loans-vs-unloan - [loans.com.au](/demand/au/brands/loans-com-au): Head-to-head: /demand/au/compare/athena-home-loans-vs-loans-com-au ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Athena Home Loans: search popularity in Australia". https://gobrandwave.com/demand/au/brands/athena-home-loans This page is also available as HTML at https://gobrandwave.com/demand/au/brands/athena-home-loans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.