--- title: "Arnott's: search popularity in Australia" description: "Arnott's is a biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/arnotts" publisher: "Brandwave" --- # Arnott's: search popularity in Australia Arnott's is a biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Arnott's - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among biscuit brands**: 33.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Biscuit brands | 2 | 33.5% | 37K | - [Biscuit brands](/demand/au/categories/au-biscuit-brands) ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Arnott's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Tim Tam | 3 of 3 | 0 of 1 | 3 of 4 | | Arnott's | 2 of 3 | 0 of 1 | 2 of 4 | | Oreo | 0 of 3 | 0 of 1 | 0 of 4 | | Byron Bay Cookies | 0 of 3 | 0 of 1 | 0 of 4 | | McVitie's | 0 of 3 | 0 of 1 | 0 of 4 | | Lotus Biscoff | 0 of 3 | 0 of 1 | 0 of 4 | | Kez's Kitchen | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about biscuit brands - Asked ChatGPT "What are the most popular biscuits in Australia?": 1. Tim Tam, 2. Arnott's - Asked ChatGPT "Which biscuit brand is the best in Australia?": 1. Arnott's, 2. Tim Tam - Asked ChatGPT "What are the best Australian cookies?": 1. Tim Tam - Searched Google, AI Overview "cookies": named none of the brands we track Not named in any answer: Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Arnott's changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Arnott's in Australia fell from 45.2K to 37K. - Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia increased from 31.5% to 33.5%. - Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia peaked at 47.8% in April 2026 and was lowest at 28.5% in February 2026. - Across the 12 months ending September 2026, Arnott's fell from 1st to 2nd among biscuit brands in Australia. ## How did search popularity change for Australia biscuit brands in September 2026? - In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%. - In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%. - In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%. - Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Oreo in Australia fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026. - Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Biscuit brands | 45.2K | 31.5% | 1 | | Nov 2025 | Biscuit brands | 37K | 31.4% | 2 | | Dec 2025 | Biscuit brands | 32.1K | 29.7% | 2 | | Jan 2026 | Biscuit brands | 34.3K | 36.8% | 1 | | Feb 2026 | Biscuit brands | 30.3K | 28.5% | 2 | | Mar 2026 | Biscuit brands | 39.2K | 35.4% | 2 | | Apr 2026 | Biscuit brands | 54.2K | 47.8% | 1 | | May 2026 | Biscuit brands | 37K | 32% | 2 | | Jun 2026 | Biscuit brands | 37K | 33.5% | 2 | | Jul 2026 | Biscuit brands | 39.2K | 35.6% | 2 | | Aug 2026 | Biscuit brands | 45.2K | 34.3% | 2 | | Sep 2026 | Biscuit brands | 37K | 33.5% | 2 | ## How are Arnott's’ branded searches counted? Brandwave collects information about searches that people make online using Arnott's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “arnott's biscuits” - “arnotts” ## Which biscuit brands compete with Arnott's? - [Tim Tam](/demand/au/brands/tim-tam): Head-to-head: /demand/au/compare/arnotts-vs-tim-tam - [Oreo](/demand/au/brands/oreo): Head-to-head: /demand/au/compare/arnotts-vs-oreo - [Byron Bay Cookies](/demand/au/brands/byron-bay-cookies): Head-to-head: /demand/au/compare/arnotts-vs-byron-bay-cookies - [McVitie's](/demand/au/brands/mcvities): Head-to-head: /demand/au/compare/arnotts-vs-mcvities - [Lotus Biscoff](/demand/au/brands/lotus-biscoff): Head-to-head: /demand/au/compare/arnotts-vs-lotus-biscoff - [Kez's Kitchen](/demand/au/brands/kezs-kitchen) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Arnott's: search popularity in Australia". https://gobrandwave.com/demand/au/brands/arnotts This page is also available as HTML at https://gobrandwave.com/demand/au/brands/arnotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.