--- title: "Archies: search popularity in Australia" description: "Archies makes arch-support thongs and sandals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/archies" publisher: "Brandwave" --- # Archies: search popularity in Australia Archies makes arch-support thongs and sandals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Archies - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among thong and sandal brands**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Thong and sandal brands | 3 | 9.3% | 49.5K | - [Thong and sandal brands](/demand/au/categories/au-thong-and-sandal-brands) ## Top thong and sandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Archies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Archies is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Birkenstock | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Archies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Reef | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Crocs | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Havaianas | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about thong and sandal brands - Asked ChatGPT "What are the most comfortable thongs in Australia?": 1. Archies, 2. Reef, 3. Havaianas - Asked ChatGPT "Which sandal brand has the best arch support?": 1. Birkenstock - Asked ChatGPT "Which sandals are best for walking all day?": 1. Teva, 2. Ecco, 3. Birkenstock - Searched Google, AI Overview "thongs": named none of the brands we track - Searched Google, AI Overview "sandals": 1. Birkenstock, 2. Teva, 3. Crocs Not named in any answer: KEEN. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Archies changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Archies in Australia rose from 40.5K to 49.5K. - Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia increased from 7.5% to 9.3%. - Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia peaked at 9.3% in September 2026 and was lowest at 5.2% in April 2026. ## How did search popularity change for Australia thong and sandal brands in September 2026? - In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches. - In September 2026, Birkenstock gained share of searches among thong and sandal brands in Australia, from 40.5% to 46.2%. - In September 2026, Havaianas gained share of searches among thong and sandal brands in Australia, from 8.1% to 9.3%. - In September 2026, Crocs lost share of searches among thong and sandal brands in Australia, from 40.5% to 31%. - Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thong and sandal brands | 40.5K | 7.5% | 3 | | Nov 2025 | Thong and sandal brands | 60.5K | 6.8% | 3 | | Dec 2025 | Thong and sandal brands | 74K | 8.1% | 3 | | Jan 2026 | Thong and sandal brands | 49.5K | 8.8% | 3 | | Feb 2026 | Thong and sandal brands | 27.1K | 7.4% | 3 | | Mar 2026 | Thong and sandal brands | 22.2K | 5.7% | 3 | | Apr 2026 | Thong and sandal brands | 18.1K | 5.2% | 3 | | May 2026 | Thong and sandal brands | 18.1K | 5.6% | 4 | | Jun 2026 | Thong and sandal brands | 18.1K | 5.6% | 4 | | Jul 2026 | Thong and sandal brands | 22.2K | 6.1% | 4 | | Aug 2026 | Thong and sandal brands | 27.1K | 6.7% | 4 | | Sep 2026 | Thong and sandal brands | 49.5K | 9.3% | 3 | ## How are Archies’ branded searches counted? Brandwave collects information about searches that people make online using Archies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “archies thongs” ## Which thong and sandal brands compete with Archies? - [Birkenstock](/demand/au/brands/birkenstock): Head-to-head: /demand/au/compare/archies-vs-birkenstock - [Crocs](/demand/au/brands/crocs): Head-to-head: /demand/au/compare/archies-vs-crocs - [Havaianas](/demand/au/brands/havaianas): Head-to-head: /demand/au/compare/archies-vs-havaianas - [Teva](/demand/au/brands/teva): Head-to-head: /demand/au/compare/archies-vs-teva - [Reef](/demand/au/brands/reef-sandals): Head-to-head: /demand/au/compare/archies-vs-reef-sandals - [KEEN](/demand/au/brands/keen-footwear) - [Ecco](/demand/au/brands/ecco-shoes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Archies: search popularity in Australia". https://gobrandwave.com/demand/au/brands/archies This page is also available as HTML at https://gobrandwave.com/demand/au/brands/archies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.