--- title: "Apple Watch: search popularity in Australia" description: "Apple Watch makes smartwatches or fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/apple-watch" publisher: "Brandwave" --- # Apple Watch: search popularity in Australia Apple Watch makes smartwatches or fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Watch - **Owned by**: Apple - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among smartwatch and fitness tracker brands**: 40.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartwatch and fitness tracker brands | 1 | 40.5% | 246K | - [Smartwatch and fitness tracker brands](/demand/au/categories/au-smartwatch-brands) ## Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Watch is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung Galaxy Watch | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Fitbit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Amazfit | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Oura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch and fitness tracker brands - Asked ChatGPT "What's the best smartwatch in Australia?": 1. Apple Watch, 2. Garmin, 3. Samsung Galaxy Watch, 4. Fitbit - Asked ChatGPT "Which fitness tracker should I buy?": 1. Fitbit, 2. Garmin - Asked ChatGPT "Which smartwatch is best for running?": 1. Garmin, 2. Apple Watch - Searched Google, AI Overview "smartwatch": 1. Garmin, 2. Apple Watch, 3. Samsung Galaxy Watch - Searched Google, AI Overview "best smartwatch": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Amazfit Not named in any answer: Oura, WHOOP, COROS, Huawei and Polar. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Apple Watch changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Watch in Australia held steady at 246K. - Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia decreased from 49.9% to 40.5%. - Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 49.9% in October 2025 and was lowest at 36.7% in August 2026. ## How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026? - In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%. - In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%. - In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in Australia, from 24.6% to 22.2%. - In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%. - In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%. - Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartwatch and fitness tracker brands | 246K | 49.9% | 1 | | Nov 2025 | Smartwatch and fitness tracker brands | 368K | 49.8% | 1 | | Dec 2025 | Smartwatch and fitness tracker brands | 368K | 48.5% | 1 | | Jan 2026 | Smartwatch and fitness tracker brands | 246K | 41.7% | 1 | | Feb 2026 | Smartwatch and fitness tracker brands | 201K | 44.5% | 1 | | Mar 2026 | Smartwatch and fitness tracker brands | 201K | 42.8% | 1 | | Apr 2026 | Smartwatch and fitness tracker brands | 201K | 41.1% | 1 | | May 2026 | Smartwatch and fitness tracker brands | 201K | 39% | 1 | | Jun 2026 | Smartwatch and fitness tracker brands | 201K | 37.6% | 1 | | Jul 2026 | Smartwatch and fitness tracker brands | 201K | 37.9% | 1 | | Aug 2026 | Smartwatch and fitness tracker brands | 246K | 36.7% | 1 | | Sep 2026 | Smartwatch and fitness tracker brands | 246K | 40.5% | 1 | ## How are Apple Watch’s branded searches counted? Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple watch” ## Which smartwatch and fitness tracker brands compete with Apple Watch? - [Oura](/demand/au/brands/oura): Head-to-head: /demand/au/compare/apple-watch-vs-oura - [Garmin](/demand/au/brands/garmin): Head-to-head: /demand/au/compare/apple-watch-vs-garmin - [Fitbit](/demand/au/brands/fitbit): Head-to-head: /demand/au/compare/apple-watch-vs-fitbit - [Samsung Galaxy Watch](/demand/au/brands/samsung-galaxy-watch): Head-to-head: /demand/au/compare/apple-watch-vs-samsung-galaxy-watch - [WHOOP](/demand/au/brands/whoop): Head-to-head: /demand/au/compare/apple-watch-vs-whoop - [Amazfit](/demand/au/brands/amazfit) - [COROS](/demand/au/brands/coros) - [Huawei](/demand/au/brands/huawei) - [Polar](/demand/au/brands/polar) ## Who owns Apple Watch? Apple Watch is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone, Apple MacBook and Apple TV 4K, owned by the same company, in Australia. - [Apple](/demand/au/companies/apple): Owns 36 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Watch? Apple Watch is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone, Apple MacBook and Apple TV 4K, owned by the same company, in Australia. ## Cite this page Brandwave. "Apple Watch: search popularity in Australia". https://gobrandwave.com/demand/au/brands/apple-watch This page is also available as HTML at https://gobrandwave.com/demand/au/brands/apple-watch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.