---
title: "Angus & Coote: search popularity in Australia"
description: "Angus & Coote is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/angus-and-coote"
publisher: "Brandwave"
---

# Angus & Coote: search popularity in Australia

Angus & Coote is a jewellery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Angus & Coote
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among jewellery retailers**: 9.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery retailers | 4 | 9.9% | 60.5K |

- [Jewellery retailers](/demand/au/categories/au-jewellery-retailers)

## Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Angus & Coote did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cullen Jewellery | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Larsen Jewellery | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Shiels | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Michael Hill | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Prouds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lovisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Angus & Coote | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery retailers

- Asked ChatGPT "Where should I buy an engagement ring in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery, 3. Michael Hill
- Asked ChatGPT "What are the best jewellery stores in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery
- Asked ChatGPT "Which jewellery store in Australia has the best value on gold and diamonds?": 1. Cullen Jewellery, 2. Shiels
- Searched Google, AI Overview "jewellery stores": named none of the brands we track
- Searched Google, AI Overview "engagement rings": 1. Michael Hill

Not named in any answer: Prouds, Lovisa, Angus & Coote, Pandora and Goldmark.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Angus & Coote changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Angus & Coote in Australia fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Angus & Coote’s share of searches among jewellery retailers in Australia increased from 9.3% to 9.9%.
- Across the 12 months ending September 2026, Angus & Coote’s share of searches among jewellery retailers in Australia peaked at 10.5% in July 2026 and was lowest at 7.7% in November 2025.

## How did search popularity change for Australia jewellery retailers in September 2026?

- In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%.
- In September 2026, Goldmark lost share of searches among jewellery retailers in Australia, from 3.6% to 3%.
- Prouds’ share of searches among jewellery retailers in Australia has gained ground for 3 months in a row, from 23.4% to 26.9% in September 2026.
- Estimated monthly branded searches for Pandora in Australia rose 53.6% over 12 measured months, from 28K to 43K in September 2026.
- Estimated monthly branded searches for Michael Hill in Australia fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
- Estimated monthly branded searches for Lovisa in Australia fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery retailers | 74K | 9.3% | 4 |
| Nov 2025 | Jewellery retailers | 90.5K | 7.7% | 5 |
| Dec 2025 | Jewellery retailers | 110K | 9.9% | 5 |
| Jan 2026 | Jewellery retailers | 74K | 10.3% | 4 |
| Feb 2026 | Jewellery retailers | 60.5K | 9.4% | 4 |
| Mar 2026 | Jewellery retailers | 60.5K | 10.4% | 4 |
| Apr 2026 | Jewellery retailers | 60.5K | 9.9% | 4 |
| May 2026 | Jewellery retailers | 60.5K | 9.7% | 4 |
| Jun 2026 | Jewellery retailers | 60.5K | 10.5% | 4 |
| Jul 2026 | Jewellery retailers | 60.5K | 10.5% | 4 |
| Aug 2026 | Jewellery retailers | 60.5K | 9.7% | 4 |
| Sep 2026 | Jewellery retailers | 60.5K | 9.9% | 4 |

## How are Angus & Coote’s branded searches counted?

Brandwave collects information about searches that people make online using Angus & Coote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “angus & coote”
- “angus and coote”

## Which jewellery retailers compete with Angus & Coote?

- [Prouds](/demand/au/brands/prouds): Head-to-head: /demand/au/compare/angus-and-coote-vs-prouds
- [Lovisa](/demand/au/brands/lovisa): Head-to-head: /demand/au/compare/angus-and-coote-vs-lovisa
- [Michael Hill](/demand/au/brands/michael-hill): Head-to-head: /demand/au/compare/angus-and-coote-vs-michael-hill
- [Shiels](/demand/au/brands/shiels): Head-to-head: /demand/au/compare/angus-and-coote-vs-shiels
- [Pandora](/demand/au/brands/pandora): Head-to-head: /demand/au/compare/angus-and-coote-vs-pandora
- [Cullen Jewellery](/demand/au/brands/cullen-jewellery)
- [Goldmark](/demand/au/brands/goldmark)
- [Larsen Jewellery](/demand/au/brands/larsen-jewellery)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Angus & Coote: search popularity in Australia". https://gobrandwave.com/demand/au/brands/angus-and-coote

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/angus-and-coote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
