--- title: "Amplifon: search popularity in Australia" description: "Amplifon is a chain of hearing clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/amplifon" publisher: "Brandwave" --- # Amplifon: search popularity in Australia Amplifon is a chain of hearing clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amplifon - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hearing clinics**: 33.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hearing clinics | 2 | 33.3% | 14.8K | - [Hearing clinics](/demand/au/categories/au-hearing-clinics) ## Top hearing clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amplifon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hearing Australia | 3 of 3 | 1 of 1 | 4 of 4 | | Amplifon | 1 of 3 | 0 of 1 | 1 of 4 | | Specsavers | 1 of 3 | 0 of 1 | 1 of 4 | | Bay Audio | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about hearing clinics - Asked ChatGPT "Where's the best place to get a hearing test in Australia?": 1. Hearing Australia - Asked ChatGPT "Which hearing clinic in Australia has the best hearing aids?": 1. Hearing Australia - Asked ChatGPT "What are the biggest hearing clinic chains in Australia?": 1. Amplifon, 2. Hearing Australia, 3. Specsavers, 4. Bay Audio - Searched Google, AI Overview "hearing test": 1. Hearing Australia Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Amplifon changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amplifon in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Amplifon’s share of searches among hearing clinics in Australia peaked at 33.5% in April 2026 and was lowest at 28.9% in February 2026. ## How did search popularity change for Australia hearing clinics in September 2026? - In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%. - In September 2026, Hearing Australia lost share of searches among hearing clinics in Australia, from 65.2% to 60.9%. - Estimated monthly branded searches for Specsavers in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hearing clinics | 14.8K | 32.8% | 2 | | Nov 2025 | Hearing clinics | 14.8K | 33% | 2 | | Dec 2025 | Hearing clinics | 12.1K | 33.1% | 2 | | Jan 2026 | Hearing clinics | 14.8K | 33% | 2 | | Feb 2026 | Hearing clinics | 12.1K | 28.9% | 2 | | Mar 2026 | Hearing clinics | 18.1K | 33.5% | 2 | | Apr 2026 | Hearing clinics | 14.8K | 33.5% | 2 | | May 2026 | Hearing clinics | 14.8K | 33% | 2 | | Jun 2026 | Hearing clinics | 14.8K | 33.5% | 2 | | Jul 2026 | Hearing clinics | 14.8K | 33.3% | 2 | | Aug 2026 | Hearing clinics | 14.8K | 29.1% | 2 | | Sep 2026 | Hearing clinics | 14.8K | 33.3% | 2 | ## How are Amplifon’s branded searches counted? Brandwave collects information about searches that people make online using Amplifon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amplifon” ## Which hearing clinics compete with Amplifon? - [Hearing Australia](/demand/au/brands/hearing-australia): Head-to-head: /demand/au/compare/amplifon-vs-hearing-australia - [Specsavers](/demand/au/brands/specsavers): Head-to-head: /demand/au/compare/amplifon-vs-specsavers - [Bay Audio](/demand/au/brands/bay-audio): Head-to-head: /demand/au/compare/amplifon-vs-bay-audio ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amplifon: search popularity in Australia". https://gobrandwave.com/demand/au/brands/amplifon This page is also available as HTML at https://gobrandwave.com/demand/au/brands/amplifon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.