--- title: "American Tourister: search popularity in Australia" description: "American Tourister is a luggage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/american-tourister" publisher: "Brandwave" --- # American Tourister: search popularity in Australia American Tourister is a luggage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: American Tourister - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among luggage brands**: 6.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luggage brands | 5 | 6.7% | 6.6K | - [Luggage brands](/demand/au/categories/au-luggage-brands) ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Tourister was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. American Tourister is the third most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | July | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa - Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa - Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler - Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite - Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for American Tourister changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for American Tourister in Australia fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia decreased from 7.6% to 6.7%. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia peaked at 9% in November 2025 and was lowest at 6.1% in May 2026. ## How did search popularity change for Australia luggage brands in September 2026? - In September 2026, Rimowa gained share of searches among luggage brands in Australia, from 20.7% to 22.6%. - In September 2026, Samsonite gained share of searches among luggage brands in Australia, from 16.9% to 18.4%. - In September 2026, Antler gained share of searches among luggage brands in Australia, from 13.8% to 15.1%. - In September 2026, July lost share of searches among luggage brands in Australia, from 25.3% to 22.6%. - In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%. - In September 2026, BÉIS lost share of searches among luggage brands in Australia, from 1.8% to 1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luggage brands | 8.1K | 7.6% | 5 | | Nov 2025 | Luggage brands | 14.8K | 9% | 5 | | Dec 2025 | Luggage brands | 9.9K | 8% | 5 | | Jan 2026 | Luggage brands | 9.9K | 8.9% | 5 | | Feb 2026 | Luggage brands | 6.6K | 6.4% | 5 | | Mar 2026 | Luggage brands | 6.6K | 6.6% | 5 | | Apr 2026 | Luggage brands | 6.6K | 7.3% | 5 | | May 2026 | Luggage brands | 6.6K | 6.1% | 5 | | Jun 2026 | Luggage brands | 9.9K | 8.8% | 5 | | Jul 2026 | Luggage brands | 6.6K | 6.4% | 5 | | Aug 2026 | Luggage brands | 8.1K | 7.6% | 5 | | Sep 2026 | Luggage brands | 6.6K | 6.7% | 5 | ## How are American Tourister’s branded searches counted? Brandwave collects information about searches that people make online using American Tourister’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “american tourister” ## Which luggage brands compete with American Tourister? - [July](/demand/au/brands/july) - [Rimowa](/demand/au/brands/rimowa): Head-to-head: /demand/au/compare/american-tourister-vs-rimowa - [Samsonite](/demand/au/brands/samsonite): Head-to-head: /demand/au/compare/american-tourister-vs-samsonite - [Antler](/demand/au/brands/antler): Head-to-head: /demand/au/compare/american-tourister-vs-antler - [Tosca](/demand/au/brands/tosca-luggage): Head-to-head: /demand/au/compare/american-tourister-vs-tosca-luggage - [Tumi](/demand/au/brands/tumi): Head-to-head: /demand/au/compare/american-tourister-vs-tumi - [Briggs & Riley](/demand/au/brands/briggs-and-riley) - [Delsey](/demand/au/brands/delsey) - [Away](/demand/au/brands/away) - [BÉIS](/demand/au/brands/beis) - [Monos](/demand/au/brands/monos) - [Calpak](/demand/au/brands/calpak) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "American Tourister: search popularity in Australia". https://gobrandwave.com/demand/au/brands/american-tourister This page is also available as HTML at https://gobrandwave.com/demand/au/brands/american-tourister. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.