--- title: "American Express: search popularity in Australia" description: "American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/american-express" publisher: "Brandwave" --- # American Express: search popularity in Australia American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: American Express - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among credit cards**: 0.59% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit cards | 9 | 0.59% | 4.4K | - [Credit cards](/demand/au/categories/au-credit-cards) ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. American Express is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for American Express changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for American Express in Australia fell from 6.6K to 4.4K. - Across the 12 months ending September 2026, American Express’ share of searches among credit cards in Australia held steady, from 0.79% to 0.59%. ## How did search popularity change for Australia credit cards in September 2026? - In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%. - In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%. - In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%. - ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. - NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. - Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit cards | 6.6K | 0.79% | 9 | | Nov 2025 | Credit cards | 5.4K | 0.65% | 9 | | Dec 2025 | Credit cards | 5.4K | 0.7% | 9 | | Jan 2026 | Credit cards | 6.6K | 0.82% | 9 | | Feb 2026 | Credit cards | 5.4K | 0.69% | 9 | | Mar 2026 | Credit cards | 5.4K | 0.64% | 9 | | Apr 2026 | Credit cards | 4.4K | 0.57% | 9 | | May 2026 | Credit cards | 4.4K | 0.57% | 9 | | Jun 2026 | Credit cards | 4.4K | 0.57% | 9 | | Jul 2026 | Credit cards | 4.4K | 0.63% | 9 | | Aug 2026 | Credit cards | 5.4K | 0.71% | 9 | | Sep 2026 | Credit cards | 4.4K | 0.59% | 9 | ## How are American Express’ branded searches counted? Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “american express australia” ## Which credit cards compete with American Express? - [St.George](/demand/au/brands/st-george-bank) - [Bankwest](/demand/au/brands/bankwest) - [CommBank](/demand/au/brands/commbank) - [ANZ](/demand/au/brands/anz): Head-to-head: /demand/au/compare/american-express-vs-anz - [Latitude](/demand/au/brands/latitude-credit-cards): Head-to-head: /demand/au/compare/american-express-vs-latitude-credit-cards - [NAB](/demand/au/brands/nab-bank): Head-to-head: /demand/au/compare/american-express-vs-nab-bank - [Westpac](/demand/au/brands/westpac): Head-to-head: /demand/au/compare/american-express-vs-westpac - [Coles](/demand/au/brands/coles): Head-to-head: /demand/au/compare/american-express-vs-coles ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "American Express: search popularity in Australia". https://gobrandwave.com/demand/au/brands/american-express This page is also available as HTML at https://gobrandwave.com/demand/au/brands/american-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.