--- title: "Amazon Fire TV Stick: search popularity in Australia" description: "Amazon Fire TV Stick makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/amazon-fire-tv-stick" publisher: "Brandwave" --- # Amazon Fire TV Stick: search popularity in Australia Amazon Fire TV Stick makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Fire TV Stick - **Owned by**: Amazon - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streaming device brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 4 | 9.8% | 15K | - [Streaming device brands](/demand/au/categories/au-streaming-device-brands) ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire TV Stick is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Fire TV Stick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Chromecast | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nvidia Shield | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hubbl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Roku | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device should I buy for my TV in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Asked ChatGPT "What are the best TV streaming devices in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Nvidia Shield, 5. Hubbl, 6. Fetch, 7. Roku - Asked ChatGPT "What's the best streaming stick for an older TV?": 1. Amazon Fire TV Stick, 2. Apple TV 4K - Searched Google, AI Overview "streaming device": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K - Searched Google, AI Overview "media player": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Amazon Fire TV Stick changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire TV Stick in Australia held steady, from 15.7K to 15K. - Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in Australia peaked at 9.9% in December 2025 and was lowest at 6.8% in June 2026. ## How did search popularity change for Australia streaming device brands in September 2026? - In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches. - In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%. - In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%. - In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%. - In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%. - In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 15.7K | 9.4% | 4 | | Nov 2025 | Streaming device brands | 15.7K | 8.9% | 4 | | Dec 2025 | Streaming device brands | 18.4K | 9.9% | 3 | | Jan 2026 | Streaming device brands | 15K | 9.2% | 3 | | Feb 2026 | Streaming device brands | 11.8K | 8% | 4 | | Mar 2026 | Streaming device brands | 12.3K | 7.3% | 4 | | Apr 2026 | Streaming device brands | 12.3K | 7.9% | 4 | | May 2026 | Streaming device brands | 14.5K | 8.2% | 5 | | Jun 2026 | Streaming device brands | 15K | 6.8% | 4 | | Jul 2026 | Streaming device brands | 15.7K | 7.4% | 4 | | Aug 2026 | Streaming device brands | 15K | 8.8% | 4 | | Sep 2026 | Streaming device brands | 15K | 9.8% | 4 | ## How are Amazon Fire TV Stick’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon fire stick” - “fire tv stick” ## Which streaming device brands compete with Amazon Fire TV Stick? - [Google Chromecast](/demand/au/brands/google-chromecast): Head-to-head: /demand/au/compare/amazon-fire-tv-stick-vs-google-chromecast - [Hubbl](/demand/au/brands/hubbl): Head-to-head: /demand/au/compare/amazon-fire-tv-stick-vs-hubbl - [Apple TV 4K](/demand/au/brands/apple-tv-4k): Head-to-head: /demand/au/compare/amazon-fire-tv-stick-vs-apple-tv-4k - [Fetch](/demand/au/brands/fetch-tv): Head-to-head: /demand/au/compare/amazon-fire-tv-stick-vs-fetch-tv - [Nvidia Shield](/demand/au/brands/nvidia-shield): Head-to-head: /demand/au/compare/amazon-fire-tv-stick-vs-nvidia-shield - [Roku](/demand/au/brands/roku) ## Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, eero, Kindle and Ring, owned by the same company, in Australia. - [Amazon](/demand/au/companies/amazon): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, eero, Kindle and Ring, owned by the same company, in Australia. ## Cite this page Brandwave. "Amazon Fire TV Stick: search popularity in Australia". https://gobrandwave.com/demand/au/brands/amazon-fire-tv-stick This page is also available as HTML at https://gobrandwave.com/demand/au/brands/amazon-fire-tv-stick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.