--- title: "Amart Sports: search popularity in Australia" description: "Amart Sports is a sporting goods and fitness equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/amart-sports" publisher: "Brandwave" --- # Amart Sports: search popularity in Australia Amart Sports is a sporting goods and fitness equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amart Sports - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sports retailers**: 0.25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports retailers | 5 | 0.25% | 2.4K | - [Sports retailers](/demand/au/categories/au-sports-retailers) ## Top sports retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Amart Sports did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Decathlon | 1st | 3 of 3 | 3 of 3 | | Rebel | 2nd | 3 of 3 | 3 of 3 | | Intersport | 3rd | 1 of 3 | 1 of 3 | | JD Sports | Not ranked | 0 of 3 | 0 of 3 | | Amart Sports | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sports retailers - Asked ChatGPT "What's the best sports store in Australia?": 1. Rebel, 2. Decathlon, 3. Intersport - Asked ChatGPT "Where's the best place to buy sports gear in Australia?": 1. Decathlon, 2. Rebel - Asked ChatGPT "Which sporting goods retailer has the best prices in Australia?": 1. Decathlon, 2. Rebel Not named in any answer: JD Sports and Amart Sports. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Amart Sports changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amart Sports in Australia fell from 3.6K to 2.4K. - Across the 12 months ending September 2026, Amart Sports’ share of searches among sports retailers in Australia held steady, from 0.35% to 0.25%. ## How did search popularity change for Australia sports retailers in September 2026? - In September 2026, Rebel overtook JD Sports to become the leader among sports retailers in Australia, with 47.8% of the searches. - In September 2026, Decathlon gained share of searches among sports retailers in Australia, from 5.9% to 6.4%. - In September 2026, Intersport gained share of searches among sports retailers in Australia, from 5.9% to 6.4%. - In September 2026, JD Sports lost share of searches among sports retailers in Australia, from 44% to 39.1%. - Estimated monthly branded searches for Amart Sports in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports retailers | 3.6K | 0.35% | 5 | | Nov 2025 | Sports retailers | 4.4K | 0.32% | 5 | | Dec 2025 | Sports retailers | 5.4K | 0.35% | 5 | | Jan 2026 | Sports retailers | 3.6K | 0.31% | 5 | | Feb 2026 | Sports retailers | 2.9K | 0.33% | 5 | | Mar 2026 | Sports retailers | 2.9K | 0.28% | 5 | | Apr 2026 | Sports retailers | 2.9K | 0.25% | 5 | | May 2026 | Sports retailers | 2.9K | 0.28% | 5 | | Jun 2026 | Sports retailers | 2.9K | 0.24% | 5 | | Jul 2026 | Sports retailers | 2.4K | 0.21% | 5 | | Aug 2026 | Sports retailers | 2.4K | 0.23% | 5 | | Sep 2026 | Sports retailers | 2.4K | 0.25% | 5 | ## How are Amart Sports’ branded searches counted? Brandwave collects information about searches that people make online using Amart Sports’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amart sports” ## Which sports retailers compete with Amart Sports? - [Rebel](/demand/au/brands/rebel-au): Head-to-head: /demand/au/compare/amart-sports-vs-rebel-au - [JD Sports](/demand/au/brands/jd-sports): Head-to-head: /demand/au/compare/amart-sports-vs-jd-sports - [Decathlon](/demand/au/brands/decathlon-uk): Head-to-head: /demand/au/compare/amart-sports-vs-decathlon-uk - [Intersport](/demand/au/brands/intersport-au): Head-to-head: /demand/au/compare/amart-sports-vs-intersport-au ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amart Sports: search popularity in Australia". https://gobrandwave.com/demand/au/brands/amart-sports This page is also available as HTML at https://gobrandwave.com/demand/au/brands/amart-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.