--- title: "Always: search popularity in Australia" description: "Always makes period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/always" publisher: "Brandwave" --- # Always: search popularity in Australia Always makes period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Always - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among period care brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period care brands | 9 | 1.2% | 720 | - [Period care brands](/demand/au/categories/au-period-care-brands) ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Always was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Always is the ninth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | U by Kotex | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Libra | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tsuno | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Carefree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cottons | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Always | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moxie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best pads and tampons in Australia?": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Cottons, 5. Modibodi - Asked ChatGPT "Which period underwear brand is best in Australia?": 1. Modibodi, 2. Bonds - Asked ChatGPT "What are the best organic tampon brands?": 1. TOM Organic, 2. Tsuno - Searched Google, AI Overview "period underwear": 1. Modibodi, 2. Bonds - Searched Google, AI Overview "tampons": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Carefree, 5. Always Not named in any answer: Stayfree, Moxie and Thinx. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Always changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Always in Australia fell from 3.6K to 720. - Across the 12 months ending September 2026, Always’ share of searches among period care brands in Australia decreased from 5.9% to 1.2%. - Across the 12 months ending September 2026, Always fell from 5th to 9th among period care brands in Australia. ## How did search popularity change for Australia period care brands in September 2026? - In September 2026, Moxie overtook Always to rank 7th among period care brands in Australia, with 2.2% of the searches. - In September 2026, Bonds lost share of searches among period care brands in Australia, from 7.2% to 6%. - Always’ share of searches among period care brands in Australia has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. - In September 2026, Carefree rose from 9th to 8th among period care brands in Australia. - In September 2026, Tsuno rose from 12th to 11th among period care brands in Australia. - In September 2026, Thinx fell from 11th to 12th among period care brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period care brands | 3.6K | 5.9% | 5 | | Nov 2025 | Period care brands | 1.6K | 2.3% | 6 | | Dec 2025 | Period care brands | 880 | 1.7% | 7 | | Jan 2026 | Period care brands | 880 | 1.4% | 7 | | Feb 2026 | Period care brands | 1K | 2.1% | 7 | | Mar 2026 | Period care brands | 1.3K | 2.7% | 7 | | Apr 2026 | Period care brands | 1.3K | 2.8% | 7 | | May 2026 | Period care brands | 1.3K | 2.5% | 7 | | Jun 2026 | Period care brands | 1.3K | 2.2% | 7 | | Jul 2026 | Period care brands | 1.3K | 2.1% | 7 | | Aug 2026 | Period care brands | 1K | 1.6% | 7 | | Sep 2026 | Period care brands | 720 | 1.2% | 9 | ## How are Always’ branded searches counted? Brandwave collects information about searches that people make online using Always’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “always pads” ## Which period care brands compete with Always? - [Modibodi](/demand/au/brands/modibodi) - [Libra](/demand/au/brands/libra) - [U by Kotex](/demand/au/brands/u-by-kotex) - [Bonds](/demand/au/brands/bonds) - [Stayfree](/demand/au/brands/stayfree) - [TOM Organic](/demand/au/brands/tom-organic): Head-to-head: /demand/au/compare/always-vs-tom-organic - [Moxie](/demand/au/brands/moxie): Head-to-head: /demand/au/compare/always-vs-moxie - [Carefree](/demand/au/brands/carefree): Head-to-head: /demand/au/compare/always-vs-carefree - [Cottons](/demand/au/brands/cottons): Head-to-head: /demand/au/compare/always-vs-cottons - [Tsuno](/demand/au/brands/tsuno): Head-to-head: /demand/au/compare/always-vs-tsuno - [Thinx](/demand/au/brands/thinx) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Always: search popularity in Australia". https://gobrandwave.com/demand/au/brands/always This page is also available as HTML at https://gobrandwave.com/demand/au/brands/always. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.