--- title: "Alpha-H: search popularity in Australia" description: "Alpha-H makes skincare known for its liquid gold exfoliating treatment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/alpha-h" publisher: "Brandwave" --- # Alpha-H: search popularity in Australia Alpha-H makes skincare known for its liquid gold exfoliating treatment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alpha-H - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 10 | 2.3% | 3.6K | - [Skincare brands](/demand/au/categories/au-skincare-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alpha-H was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Alpha-H is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Alpha-H changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alpha-H in Australia fell from 5.4K to 3.6K. - Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia decreased from 2.8% to 2.3%. - Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia peaked at 3.7% in March 2026 and was lowest at 1.8% in December 2025. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%. - In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%. - In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%. - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 5.4K | 2.8% | 10 | | Nov 2025 | Skincare brands | 6.6K | 2.2% | 8 | | Dec 2025 | Skincare brands | 4.4K | 1.8% | 9 | | Jan 2026 | Skincare brands | 5.4K | 3.6% | 8 | | Feb 2026 | Skincare brands | 3.6K | 2.6% | 9 | | Mar 2026 | Skincare brands | 5.4K | 3.7% | 7 | | Apr 2026 | Skincare brands | 4.4K | 3% | 9 | | May 2026 | Skincare brands | 4.4K | 3.1% | 8 | | Jun 2026 | Skincare brands | 5.4K | 3.5% | 8 | | Jul 2026 | Skincare brands | 3.6K | 2.5% | 9 | | Aug 2026 | Skincare brands | 4.4K | 2.6% | 9 | | Sep 2026 | Skincare brands | 3.6K | 2.3% | 10 | ## How are Alpha-H’s branded searches counted? Brandwave collects information about searches that people make online using Alpha-H’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alpha h” - “alpha-h” ## Which skincare brands compete with Alpha-H? - [Aesop](/demand/au/brands/aesop) - [Bondi Sands](/demand/au/brands/bondi-sands) - [Go-To](/demand/au/brands/go-to-skincare) - [Jurlique](/demand/au/brands/jurlique) - [Sukin](/demand/au/brands/sukin): Head-to-head: /demand/au/compare/alpha-h-vs-sukin - [Ultra Violette](/demand/au/brands/ultra-violette): Head-to-head: /demand/au/compare/alpha-h-vs-ultra-violette - [Naked Sundays](/demand/au/brands/naked-sundays): Head-to-head: /demand/au/compare/alpha-h-vs-naked-sundays - [QV Skincare](/demand/au/brands/qv-skincare): Head-to-head: /demand/au/compare/alpha-h-vs-qv-skincare - [Frank Body](/demand/au/brands/frank-body): Head-to-head: /demand/au/compare/alpha-h-vs-frank-body ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alpha-H: search popularity in Australia". https://gobrandwave.com/demand/au/brands/alpha-h This page is also available as HTML at https://gobrandwave.com/demand/au/brands/alpha-h. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.