--- title: "Allens: search popularity in Australia" description: "Allens makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/allens" publisher: "Brandwave" --- # Allens: search popularity in Australia Allens makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Allens - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among lolly brands**: 14.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lolly brands | 3 | 14.9% | 9.9K | - [Lolly brands](/demand/au/categories/au-lolly-brands) ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Allens did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Allens changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Allens in Australia rose from 6.6K to 9.9K. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia increased from 11.1% to 14.9%. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia peaked at 21% in August 2026 and was lowest at 10.3% in November 2025. - Across the 12 months ending September 2026, Allens rose from 5th to 3rd among lolly brands in Australia. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. - In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches. - In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%. - In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%. - In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lolly brands | 6.6K | 11.1% | 5 | | Nov 2025 | Lolly brands | 6.6K | 10.3% | 4 | | Dec 2025 | Lolly brands | 6.6K | 12.3% | 4 | | Jan 2026 | Lolly brands | 6.6K | 15.1% | 3 | | Feb 2026 | Lolly brands | 6.6K | 14.8% | 3 | | Mar 2026 | Lolly brands | 6.6K | 11.4% | 4 | | Apr 2026 | Lolly brands | 6.6K | 12.2% | 4 | | May 2026 | Lolly brands | 9.9K | 15.7% | 2 | | Jun 2026 | Lolly brands | 9.9K | 17% | 2 | | Jul 2026 | Lolly brands | 9.9K | 17.1% | 2 | | Aug 2026 | Lolly brands | 14.8K | 21% | 1 | | Sep 2026 | Lolly brands | 9.9K | 14.9% | 3 | ## How are Allens’ branded searches counted? Brandwave collects information about searches that people make online using Allens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “allens lollies” ## Which lolly brands compete with Allens? - [Skittles](/demand/au/brands/skittles): Head-to-head: /demand/au/compare/allens-vs-skittles - [Darrell Lea](/demand/au/brands/darrell-lea): Head-to-head: /demand/au/compare/allens-vs-darrell-lea - [Sour Patch Kids](/demand/au/brands/sour-patch-kids): Head-to-head: /demand/au/compare/allens-vs-sour-patch-kids - [Haribo](/demand/au/brands/haribo): Head-to-head: /demand/au/compare/allens-vs-haribo - [Starburst](/demand/au/brands/starburst-candy): Head-to-head: /demand/au/compare/allens-vs-starburst-candy - [The Natural Confectionery Co.](/demand/au/brands/the-natural-confectionery-co) - [Nerds](/demand/au/brands/nerds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Allens: search popularity in Australia". https://gobrandwave.com/demand/au/brands/allens This page is also available as HTML at https://gobrandwave.com/demand/au/brands/allens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.