--- title: "ALDI Mobile: search popularity in Australia" description: "ALDI Mobile is a prepaid mobile provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/aldi-mobile" publisher: "Brandwave" --- # ALDI Mobile: search popularity in Australia ALDI Mobile is a prepaid mobile provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ALDI Mobile - **Owned by**: ALDI Australia - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among mobile providers**: 24.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mobile providers | 1 | 24.1% | 135K | - [Mobile providers](/demand/au/categories/au-mobile-providers) ## Top mobile providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ALDI Mobile was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ALDI Mobile is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Telstra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | amaysim | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boost Mobile | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ALDI Mobile | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Vodafone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Belong | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Felix | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Kogan Mobile | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile providers - Asked ChatGPT "Which mobile provider should I use in Australia?": 1. amaysim, 2. Telstra, 3. Boost Mobile, 4. Felix, 5. Optus - Asked ChatGPT "What are the best mobile providers in Australia?": 1. Telstra, 2. Optus, 3. Vodafone, 4. Boost Mobile, 5. ALDI Mobile, 6. Belong, 7. amaysim, 8. Kogan Mobile - Asked ChatGPT "What's the best prepaid phone plan in Australia for lots of data?": 1. Kogan Mobile, 2. Felix, 3. Boost Mobile, 4. Telstra - Searched Google, AI Overview "prepaid phone plans": 1. amaysim - Searched Google, AI Overview "sim only plans": 1. ALDI Mobile, 2. Belong, 3. amaysim, 4. Vodafone, 5. Telstra, 6. Optus Not named in any answer: Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for ALDI Mobile changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ALDI Mobile in Australia held steady at 135K. - Across the 12 months ending September 2026, ALDI Mobile’s share of searches among mobile providers in Australia peaked at 28.1% in July 2026 and was lowest at 21.1% in February 2026. ## How did search popularity change for Australia mobile providers in September 2026? - In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches. - In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. - Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mobile providers | 135K | 24.3% | 1 | | Nov 2025 | Mobile providers | 135K | 22.2% | 2 | | Dec 2025 | Mobile providers | 135K | 24% | 1 | | Jan 2026 | Mobile providers | 135K | 23.4% | 1 | | Feb 2026 | Mobile providers | 110K | 21.1% | 2 | | Mar 2026 | Mobile providers | 135K | 23.6% | 1 | | Apr 2026 | Mobile providers | 135K | 24.2% | 1 | | May 2026 | Mobile providers | 135K | 24.2% | 1 | | Jun 2026 | Mobile providers | 135K | 22.9% | 1 | | Jul 2026 | Mobile providers | 165K | 28.1% | 1 | | Aug 2026 | Mobile providers | 135K | 24.7% | 1 | | Sep 2026 | Mobile providers | 135K | 24.1% | 1 | ## How are ALDI Mobile’s branded searches counted? Brandwave collects information about searches that people make online using ALDI Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aldi mobile” ## Which mobile providers compete with ALDI Mobile? - [amaysim](/demand/au/brands/amaysim): Head-to-head: /demand/au/compare/aldi-mobile-vs-amaysim - [Boost Mobile](/demand/au/brands/boost-mobile-au): Head-to-head: /demand/au/compare/aldi-mobile-vs-boost-mobile-au - [Kogan Mobile](/demand/au/brands/kogan-mobile): Head-to-head: /demand/au/compare/aldi-mobile-vs-kogan-mobile - [Vodafone](/demand/au/brands/vodafone-au): Head-to-head: /demand/au/compare/aldi-mobile-vs-vodafone-au - [Telstra](/demand/au/brands/telstra): Head-to-head: /demand/au/compare/aldi-mobile-vs-telstra - [Belong](/demand/au/brands/belong) - [Felix](/demand/au/brands/felix-mobile) - [Optus](/demand/au/brands/optus) - [Tangerine](/demand/au/brands/tangerine-telecom) ## Who owns ALDI Mobile? ALDI Mobile is owned by ALDI Australia. Brandwave also tracks Aldi, owned by the same company, in Australia. - [ALDI Australia](/demand/au/companies/aldi-australia): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns ALDI Mobile? ALDI Mobile is owned by ALDI Australia. Brandwave also tracks Aldi, owned by the same company, in Australia. ## Cite this page Brandwave. "ALDI Mobile: search popularity in Australia". https://gobrandwave.com/demand/au/brands/aldi-mobile This page is also available as HTML at https://gobrandwave.com/demand/au/brands/aldi-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.