--- title: "Aesop: search popularity in Australia" description: "Aesop makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/aesop" publisher: "Brandwave" --- # Aesop: search popularity in Australia Aesop makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aesop - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 47.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 1 | 47.2% | 74K | | Candle and home fragrance brands | 10 | 1.5% | 1K | | Body wash and soap brands | 3 | 10.3% | 5.4K | - [Skincare brands](/demand/au/categories/au-skincare-brands) - [Candle and home fragrance brands](/demand/au/categories/au-candle-and-home-fragrance-brands) - [Body wash and soap brands](/demand/au/categories/au-body-wash-and-soap-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aesop is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Aesop changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aesop in Australia fell from 95.8K to 80.4K. - Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in Australia peaked at 55.9% in December 2025 and was lowest at 47.2% in October 2025. - Across the 12 months ending September 2026, Aesop’s share of searches among candle and home fragrance brands in Australia held steady, from 1.2% to 1.5%. - Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia decreased from 11% to 10.3%. - Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia peaked at 20.3% in December 2025 and was lowest at 8.9% in July 2026. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%. - In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%. - In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%. - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## How did search popularity change for Australia candle and home fragrance brands in September 2026? - In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%. - In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%. - In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%. - In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%. - In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%. - Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%. - In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 90.5K | 47.2% | 1 | | Nov 2025 | Skincare brands | 165K | 55% | 1 | | Dec 2025 | Skincare brands | 135K | 55.9% | 1 | | Jan 2026 | Skincare brands | 74K | 48.8% | 1 | | Feb 2026 | Skincare brands | 74K | 53.4% | 1 | | Mar 2026 | Skincare brands | 74K | 50.5% | 1 | | Apr 2026 | Skincare brands | 74K | 51.2% | 1 | | May 2026 | Skincare brands | 74K | 51.5% | 1 | | Jun 2026 | Skincare brands | 74K | 48.5% | 1 | | Jul 2026 | Skincare brands | 74K | 51% | 1 | | Aug 2026 | Skincare brands | 90.5K | 53.4% | 1 | | Sep 2026 | Skincare brands | 74K | 47.2% | 1 | | Oct 2025 | Candle and home fragrance brands | 880 | 1.2% | 10 | | Nov 2025 | Candle and home fragrance brands | 1.6K | 1% | 10 | | Dec 2025 | Candle and home fragrance brands | 1.9K | 1.1% | 10 | | Jan 2026 | Candle and home fragrance brands | 880 | 1.2% | 10 | | Feb 2026 | Candle and home fragrance brands | 880 | 1.7% | 9 | | Mar 2026 | Candle and home fragrance brands | 880 | 1.4% | 10 | | Apr 2026 | Candle and home fragrance brands | 880 | 1.5% | 10 | | May 2026 | Candle and home fragrance brands | 1K | 1.4% | 10 | | Jun 2026 | Candle and home fragrance brands | 880 | 1.3% | 10 | | Jul 2026 | Candle and home fragrance brands | 1K | 1.4% | 10 | | Aug 2026 | Candle and home fragrance brands | 1K | 1.3% | 10 | | Sep 2026 | Candle and home fragrance brands | 1K | 1.5% | 10 | | Oct 2025 | Body wash and soap brands | 4.4K | 11% | 3 | | Nov 2025 | Body wash and soap brands | 5.4K | 13.3% | 2 | | Dec 2025 | Body wash and soap brands | 8.1K | 20.3% | 2 | | Jan 2026 | Body wash and soap brands | 4.4K | 10.9% | 3 | | Feb 2026 | Body wash and soap brands | 3.6K | 10.2% | 3 | | Mar 2026 | Body wash and soap brands | 4.4K | 10.2% | 3 | | Apr 2026 | Body wash and soap brands | 4.4K | 11.1% | 3 | | May 2026 | Body wash and soap brands | 4.4K | 11.2% | 3 | | Jun 2026 | Body wash and soap brands | 4.4K | 10% | 3 | | Jul 2026 | Body wash and soap brands | 4.4K | 8.9% | 3 | | Aug 2026 | Body wash and soap brands | 5.4K | 11.7% | 3 | | Sep 2026 | Body wash and soap brands | 5.4K | 10.3% | 3 | ## How are Aesop’s branded searches counted? Brandwave collects information about searches that people make online using Aesop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aesop” - “aesop candle” - “aesop hand wash” ## Which skincare brands compete with Aesop? - [Bondi Sands](/demand/au/brands/bondi-sands): Head-to-head: /demand/au/compare/aesop-vs-bondi-sands - [Go-To](/demand/au/brands/go-to-skincare): Head-to-head: /demand/au/compare/aesop-vs-go-to-skincare - [Jurlique](/demand/au/brands/jurlique): Head-to-head: /demand/au/compare/aesop-vs-jurlique - [Sukin](/demand/au/brands/sukin): Head-to-head: /demand/au/compare/aesop-vs-sukin - [Ultra Violette](/demand/au/brands/ultra-violette): Head-to-head: /demand/au/compare/aesop-vs-ultra-violette - [Naked Sundays](/demand/au/brands/naked-sundays) - [QV Skincare](/demand/au/brands/qv-skincare) - [Frank Body](/demand/au/brands/frank-body) - [Alpha-H](/demand/au/brands/alpha-h) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aesop: search popularity in Australia". https://gobrandwave.com/demand/au/brands/aesop This page is also available as HTML at https://gobrandwave.com/demand/au/brands/aesop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.