---
title: "Adidas: search popularity in Australia"
description: "Adidas is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/adidas"
publisher: "Brandwave"
---

# Adidas: search popularity in Australia

Adidas is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adidas
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among sneaker brands**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sneaker brands | 3 | 10.4% | 40.5K |
| Running shoe brands | 3 | 12.6% | 9.9K |

- [Sneaker brands](/demand/au/categories/au-sneaker-brands)
- [Running shoe brands](/demand/au/categories/au-running-shoe-brands)

## Top sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adidas is the second most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| On | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sneaker brands

- Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma
- Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers
- Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS
- Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance
- Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok

Not named in any answer: Vans, Volley, VEJA and Allbirds.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Adidas changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Adidas in Australia rose from 41.2K to 50.4K.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia peaked at 13.4% in May 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in Australia peaked at 14.6% in March 2026 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, Adidas rose from 4th to 3rd among running shoe brands in Australia.

## How did search popularity change for Australia sneaker brands in September 2026?

- In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches.
- In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches.
- In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches.
- In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%.
- In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%.
- In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.

## How did search popularity change for Australia running shoe brands in September 2026?

- In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches.
- In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%.
- In September 2026, Brooks lost share of searches among running shoe brands in Australia, from 10.1% to 6.9%.
- ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026.
- New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026.
- HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sneaker brands | 33.1K | 10.4% | 3 |
| Nov 2025 | Sneaker brands | 49.5K | 10.5% | 3 |
| Dec 2025 | Sneaker brands | 49.5K | 11.2% | 3 |
| Jan 2026 | Sneaker brands | 33.1K | 9% | 5 |
| Feb 2026 | Sneaker brands | 27.1K | 9.1% | 5 |
| Mar 2026 | Sneaker brands | 33.1K | 9.9% | 5 |
| Apr 2026 | Sneaker brands | 40.5K | 10.8% | 3 |
| May 2026 | Sneaker brands | 49.5K | 13.4% | 3 |
| Jun 2026 | Sneaker brands | 49.5K | 13.1% | 3 |
| Jul 2026 | Sneaker brands | 49.5K | 12.5% | 3 |
| Aug 2026 | Sneaker brands | 49.5K | 12.1% | 3 |
| Sep 2026 | Sneaker brands | 40.5K | 10.4% | 3 |
| Oct 2025 | Running shoe brands | 8.1K | 12.3% | 4 |
| Nov 2025 | Running shoe brands | 9.9K | 13.6% | 3 |
| Dec 2025 | Running shoe brands | 8.1K | 13.5% | 3 |
| Jan 2026 | Running shoe brands | 9.9K | 13.6% | 3 |
| Feb 2026 | Running shoe brands | 8.1K | 13.3% | 3 |
| Mar 2026 | Running shoe brands | 9.9K | 14.6% | 3 |
| Apr 2026 | Running shoe brands | 9.9K | 12.6% | 4 |
| May 2026 | Running shoe brands | 9.9K | 10.9% | 5 |
| Jun 2026 | Running shoe brands | 8.1K | 8.6% | 5 |
| Jul 2026 | Running shoe brands | 9.9K | 13.4% | 3 |
| Aug 2026 | Running shoe brands | 9.9K | 12.4% | 3 |
| Sep 2026 | Running shoe brands | 9.9K | 12.6% | 3 |

## How are Adidas’ branded searches counted?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adidas running shoes”
- “adidas shoes”

## Which sneaker brands compete with Adidas?

- [HOKA](/demand/au/brands/hoka): Head-to-head: /demand/au/compare/adidas-vs-hoka
- [Nike](/demand/au/brands/nike): Head-to-head: /demand/au/compare/adidas-vs-nike
- [New Balance](/demand/au/brands/new-balance): Head-to-head: /demand/au/compare/adidas-vs-new-balance
- [Skechers](/demand/au/brands/skechers): Head-to-head: /demand/au/compare/adidas-vs-skechers
- [ASICS](/demand/au/brands/asics): Head-to-head: /demand/au/compare/adidas-vs-asics
- [On](/demand/au/brands/on)
- [Converse](/demand/au/brands/converse)
- [Puma](/demand/au/brands/puma)
- [Reebok](/demand/au/brands/reebok)
- [Vans](/demand/au/brands/vans)
- [Volley](/demand/au/brands/volley)
- [VEJA](/demand/au/brands/veja)
- [Allbirds](/demand/au/brands/allbirds)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adidas: search popularity in Australia". https://gobrandwave.com/demand/au/brands/adidas

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/adidas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.