---
title: "Adairs: search popularity in Australia"
description: "Adairs is a homewares retailer known for bedding and linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/adairs"
publisher: "Brandwave"
---

# Adairs: search popularity in Australia

Adairs is a homewares retailer known for bedding and linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Adairs
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among homewares retailers**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Homewares retailers | 3 | 14.3% | 301K |
| Bedding brands | 6 | 2.8% | 4K |

- [Homewares retailers](/demand/au/categories/au-homewares-retailers)
- [Bedding brands](/demand/au/categories/au-bedding-brands)

## Top homewares retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adairs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adairs is the third most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Freedom | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Country Road | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Adairs | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Temple & Webster | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| IKEA | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Bed Bath N' Table | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Kmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Zara Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about homewares retailers

- Asked ChatGPT "Where should I buy homewares in Australia?": 1. Adairs, 2. Freedom, 3. Country Road, 4. IKEA, 5. Temple & Webster, 6. Bed Bath N' Table
- Asked ChatGPT "What are the best homewares stores in Australia?": 1. Country Road, 2. Freedom, 3. Temple & Webster, 4. Adairs, 5. IKEA, 6. Bed Bath N' Table
- Asked ChatGPT "Where can I buy good quality bedding in Australia?": 1. Adairs
- Searched Google, AI Overview "home decor stores": named none of the brands we track

Not named in any answer: Kmart, H&M and Zara Home.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Adairs changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Adairs in Australia fell from 455K to 305K.
- Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia decreased from 17.1% to 14.3%.
- Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia peaked at 17.1% in October 2025 and was lowest at 10.8% in February 2026.
- Across the 12 months ending September 2026, Adairs fell from 2nd to 3rd among homewares retailers in Australia.
- Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia held steady, from 2.5% to 2.8%.

## How did search popularity change for Australia homewares retailers in September 2026?

- In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%.
- In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%.
- In September 2026, Freedom gained share of searches among homewares retailers in Australia, from 5.6% to 6.4%.
- In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%.
- In September 2026, Kmart lost share of searches among homewares retailers in Australia, from 1.7% to 1.1%.
- Estimated monthly branded searches for Zara Home in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

## How did search popularity change for Australia bedding brands in September 2026?

- In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
- In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
- In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
- In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.
- Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Homewares retailers | 450K | 17.1% | 2 |
| Nov 2025 | Homewares retailers | 450K | 13.8% | 3 |
| Dec 2025 | Homewares retailers | 450K | 15% | 2 |
| Jan 2026 | Homewares retailers | 368K | 11.2% | 3 |
| Feb 2026 | Homewares retailers | 246K | 10.8% | 3 |
| Mar 2026 | Homewares retailers | 368K | 15% | 2 |
| Apr 2026 | Homewares retailers | 301K | 11.1% | 3 |
| May 2026 | Homewares retailers | 368K | 14.8% | 2 |
| Jun 2026 | Homewares retailers | 368K | 13.9% | 3 |
| Jul 2026 | Homewares retailers | 301K | 12.4% | 3 |
| Aug 2026 | Homewares retailers | 301K | 12.5% | 3 |
| Sep 2026 | Homewares retailers | 301K | 14.3% | 3 |
| Oct 2025 | Bedding brands | 4.5K | 2.5% | 6 |
| Nov 2025 | Bedding brands | 6K | 2.4% | 6 |
| Dec 2025 | Bedding brands | 4.8K | 2.8% | 6 |
| Jan 2026 | Bedding brands | 5.5K | 3.3% | 6 |
| Feb 2026 | Bedding brands | 4K | 2.9% | 6 |
| Mar 2026 | Bedding brands | 4.8K | 2.8% | 6 |
| Apr 2026 | Bedding brands | 4.8K | 3% | 6 |
| May 2026 | Bedding brands | 5.5K | 3.2% | 5 |
| Jun 2026 | Bedding brands | 5.3K | 2.9% | 6 |
| Jul 2026 | Bedding brands | 4.8K | 3.1% | 6 |
| Aug 2026 | Bedding brands | 4.8K | 3.1% | 6 |
| Sep 2026 | Bedding brands | 4K | 2.8% | 6 |

## How are Adairs’ branded searches counted?

Brandwave collects information about searches that people make online using Adairs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adairs”
- “adairs bedding”
- “adairs sheets”

## Which homewares retailers compete with Adairs?

- [IKEA](/demand/au/brands/ikea): Head-to-head: /demand/au/compare/adairs-vs-ikea
- [Temple & Webster](/demand/au/brands/temple-and-webster): Head-to-head: /demand/au/compare/adairs-vs-temple-and-webster
- [Freedom](/demand/au/brands/freedom-au): Head-to-head: /demand/au/compare/adairs-vs-freedom-au
- [Bed Bath N' Table](/demand/au/brands/bed-bath-n-table): Head-to-head: /demand/au/compare/adairs-vs-bed-bath-n-table
- [Kmart](/demand/au/brands/kmart-australia): Head-to-head: /demand/au/compare/adairs-vs-kmart-australia
- [H&M](/demand/au/brands/h-and-m)
- [Zara Home](/demand/au/brands/zara-home)
- [Country Road](/demand/au/brands/country-road)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adairs: search popularity in Australia". https://gobrandwave.com/demand/au/brands/adairs

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/adairs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.