--- title: "Activia: search popularity in Australia" description: "Activia is a yoghurt brand from Danone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/activia" publisher: "Brandwave" --- # Activia: search popularity in Australia Activia is a yoghurt brand from Danone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Activia - **Owned by**: Danone - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among probiotic brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Probiotic brands | 9 | 2.3% | 880 | - [Probiotic brands](/demand/au/categories/au-probiotic-brands) ## Top probiotic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Activia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Life-Space | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Inner Health | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Blackmores | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Nature's Way | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | BioCeuticals | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioGaia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metagenics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about probiotic brands - Asked ChatGPT "Which probiotic should I take in Australia?": 1. Life-Space - Asked ChatGPT "What are the best probiotic brands in Australia?": 1. Inner Health, 2. Life-Space, 3. Blackmores, 4. BioCeuticals - Asked ChatGPT "What's the best probiotic for gut health?": named none of the brands we track - Searched Google, AI Overview "probiotics": 1. Life-Space - Searched Google, AI Overview "probiotic": 1. Life-Space, 2. Nature's Way Not named in any answer: Yakult, BioGaia, Metagenics and Activia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Activia changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Activia in Australia held steady at 880. - Across the 12 months ending September 2026, Activia fell from 8th to 9th among probiotic brands in Australia. ## How did search popularity change for Australia probiotic brands in September 2026? - In September 2026, Blackmores gained share of searches among probiotic brands in Australia, from 4.1% to 5%. - In September 2026, Yakult gained share of searches among probiotic brands in Australia, from 46.9% to 47.5%. - In September 2026, BioCeuticals lost share of searches among probiotic brands in Australia, from 6.2% to 5%. - In September 2026, Nature's Way lost share of searches among probiotic brands in Australia, from 3.4% to 2.6%. - In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia. - Estimated monthly branded searches for BioGaia in Australia rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Probiotic brands | 880 | 2.5% | 8 | | Nov 2025 | Probiotic brands | 880 | 2.5% | 8 | | Dec 2025 | Probiotic brands | 720 | 2.4% | 8 | | Jan 2026 | Probiotic brands | 880 | 2.4% | 8 | | Feb 2026 | Probiotic brands | 880 | 2.5% | 8 | | Mar 2026 | Probiotic brands | 880 | 2.3% | 8 | | Apr 2026 | Probiotic brands | 720 | 2% | 9 | | May 2026 | Probiotic brands | 880 | 2.1% | 9 | | Jun 2026 | Probiotic brands | 880 | 2.4% | 8 | | Jul 2026 | Probiotic brands | 880 | 2.3% | 8 | | Aug 2026 | Probiotic brands | 880 | 2.3% | 9 | | Sep 2026 | Probiotic brands | 880 | 2.3% | 9 | ## How are Activia’s branded searches counted? Brandwave collects information about searches that people make online using Activia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “activia” ## Which probiotic brands compete with Activia? - [Yakult](/demand/au/brands/yakult) - [Life-Space](/demand/au/brands/life-space) - [BioGaia](/demand/au/brands/biogaia) - [BioCeuticals](/demand/au/brands/bioceuticals): Head-to-head: /demand/au/compare/activia-vs-bioceuticals - [Blackmores](/demand/au/brands/blackmores): Head-to-head: /demand/au/compare/activia-vs-blackmores - [Inner Health](/demand/au/brands/inner-health): Head-to-head: /demand/au/compare/activia-vs-inner-health - [Metagenics](/demand/au/brands/metagenics): Head-to-head: /demand/au/compare/activia-vs-metagenics - [Nature's Way](/demand/au/brands/natures-way): Head-to-head: /demand/au/compare/activia-vs-natures-way ## Who owns Activia? Activia is owned by Danone. Brandwave does not track any other brands owned by Danone. - [Danone](/demand/au/companies/danone): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Activia? Activia is owned by Danone. Brandwave does not track any other brands owned by Danone. ## Cite this page Brandwave. "Activia: search popularity in Australia". https://gobrandwave.com/demand/au/brands/activia This page is also available as HTML at https://gobrandwave.com/demand/au/brands/activia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.