---
title: "Australia branded search and Share of Search"
description: "Estimated monthly demand for branded searches across all the competitive sets that Brandwave tracks in Australia. Brandwave tracks 15 brands across 5 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In September 2026, the 15 Australia brands Brandwave measured accounted for an estimated 2.6M branded searches."
canonical: "https://gobrandwave.com/demand/au"
publisher: "Brandwave"
---

# Australia branded search and Share of Search

Estimated monthly demand for branded searches across all the competitive sets that Brandwave tracks in Australia. Brandwave tracks 15 brands across 5 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In September 2026, the 15 Australia brands Brandwave measured accounted for an estimated 2.6M branded searches.

## Key facts

- **Market**: Australia
- **Curated term language**: English
- **Geographic coverage**: Australia
- **Competitive sets**: 5
- **Brands tracked**: 15
- **Multi-brand companies**: 0
- **Measured through**: Sep 2026
- **Total estimated monthly branded searches**: 2.6M

## Biggest Share of Search movements

| Brand | Competitive set | Share change, Sep 2026 against Aug 2026 | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Indeed | Job boards | +4.7 points | 33.1% | 2 |
| Lumary | Disability support software | +4 points | 44.2% | 1 |
| CareMaster | Disability support software | +3.3 points | 36.2% | 2 |
| SupportAbility | Disability support software | -7.3 points | 19.6% | 3 |
| Coates | Equipment hire brands | -2.9 points | 16.1% | 2 |
| LinkedIn | Job boards | -2.8 points | 60.2% | 1 |

## Fastest-changing estimated branded demand

| Brand | Competitive set | Change across the last 12 months | Estimated monthly branded searches | Measured months |
| --- | --- | --- | --- | --- |
| Indeed | Job boards | +22.2% | 550K | 12 |
| SupportAbility | Disability support software | -33.9% | 390 | 12 |
| Coates | Equipment hire brands | -33.2% | 18.1K | 12 |
| SEEK | Job boards | -32.7% | 111K | 12 |

## Largest brands by estimated branded demand

| Brand | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| LinkedIn | Job boards | 1M | 60.2% | 1 |
| Indeed | Job boards | 550K | 33.1% | 2 |
| Petbarn | Pet supply retailers | 301K | 47.3% | 1 |
| Petstock | Pet supply retailers | 201K | 31.6% | 2 |
| Pet Circle | Pet supply retailers | 135K | 21.2% | 3 |

## Competitive sets by total measured demand

| Competitive set | Estimated monthly branded searches | Measured brands | Highest Share of Search |
| --- | --- | --- | --- |
| Job boards | 1.7M | 3 | LinkedIn, 60.2% |
| Pet supply retailers | 637K | 3 | Petbarn, 47.3% |
| Bookstores | 236K | 3 | QBD Books, 52.4% |
| Equipment hire brands | 112K | 3 | Kennards Hire, 80.7% |
| Disability support software | 2K | 3 | Lumary, 44.2% |

## Set leaders in Australia

| Competitive set | Brand | Share of Search |
| --- | --- | --- |
| Job boards | LinkedIn | 60.2% |
| Job boards | Indeed | 33.1% |
| Job boards | SEEK | 6.7% |
| Pet supply retailers | Petbarn | 47.3% |
| Pet supply retailers | Petstock | 31.6% |
| Pet supply retailers | Pet Circle | 21.2% |
| Bookstores | QBD Books | 52.4% |
| Bookstores | Booktopia | 46.6% |
| Bookstores | Dymocks | 1% |
| Equipment hire brands | Kennards Hire | 80.7% |
| Equipment hire brands | Coates | 16.1% |
| Equipment hire brands | Onsite Rental Group | 3.2% |
| Disability support software | Lumary | 44.2% |
| Disability support software | CareMaster | 36.2% |
| Disability support software | SupportAbility | 19.6% |

## Competitive sets

- [Job boards](/demand/au/categories/au-job-boards): 3 brands compared on their branded search terms.
- [Pet supply retailers](/demand/au/categories/au-pet-supply-retailers): 3 brands compared on their branded search terms.
- [Bookstores](/demand/au/categories/au-bookstores): 3 brands compared on their branded search terms.
- [Equipment hire brands](/demand/au/categories/au-equipment-hire-brands): 3 brands compared on their branded search terms.
- [Disability support software](/demand/au/categories/au-disability-support-software): 3 brands compared on their branded search terms.

## Multi-brand companies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Australia branded search and Share of Search". https://gobrandwave.com/demand/au

This page is also available as HTML at https://gobrandwave.com/demand/au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.