---
title: "Brandwave Brand Demand Index"
description: "Free public data on estimated branded-search demand. Brandwave tracks 236 brands across 39 competitive sets in New Zealand, using third-party modeled search-volume data and measuring every brand in a comparison set the same way so their Share of Search can be compared consistently."
canonical: "https://gobrandwave.com/demand"
publisher: "Brandwave"
---

# Brandwave Brand Demand Index

Free public data on estimated branded-search demand. Brandwave tracks 236 brands across 39 competitive sets in New Zealand, using third-party modeled search-volume data and measuring every brand in a comparison set the same way so their Share of Search can be compared consistently.

## Key facts

- **Access**: Public and free; any use with attribution under CC BY 4.0
- **Markets covered**: 1
- **Brands tracked**: 236
- **Competitive sets tracked**: 39
- **Multi-brand companies**: 6
- **Latest measurement month**: Aug 2026
- **Measure**: Share of Search within a defined competitive set
- **History**: Twelve months of estimated monthly branded-search demand

## Largest movements across the index

| Brand | Market | Competitive set | Movement | Change | Period | Position | Month |
| --- | --- | --- | --- | --- | --- | --- | --- |
| ANZ | New Zealand | New Zealand Retail Banks | Estimated branded-search loss | -161K estimated searches | the 12 months ending August 2026 | Held its position | Aug 2026 |
| Woolworths | New Zealand | Supermarkets | Estimated branded-search gain | +104K estimated searches | the 12 months ending August 2026 | Held its position | Aug 2026 |
| IKEA | New Zealand | New Zealand Homeware Retailers | Estimated branded-search gain | +86.4K estimated searches | the 12 months ending August 2026 | Held its position | Aug 2026 |
| Chemist Warehouse | New Zealand | New Zealand Community Pharmacy Brands | Estimated branded-search loss | -85.8K estimated searches | the 12 months ending August 2026 | Held its position | Aug 2026 |

These describe what changed and when, not why. Each figure is the change in estimated monthly branded searches across the measured window, first measured month to last, so a change is comparable between a supermarket and a search term nobody competes over. Only brands holding a meaningful share of their market’s measured demand are named, because a set small enough for a few dozen searches to decide its share would otherwise put a brand nobody searches for on this list, and a brand that took first place in its set is listed first.

## Regions covered

| Region | Brands | Multi-brand companies | Competitive sets | Measured through |
| --- | --- | --- | --- | --- |
| New Zealand | 236 | 6 | 39 | Aug 2026 |

- [New Zealand](/demand/nz): 236 brands across 39 competitive sets.

## What the Brand Demand Index is for

Branded-search demand can provide an early signal that interest in a brand is changing. Comparing it across a defined set of competitors shows which brands are attracting search activity, and how that activity changes over time.

Brandwave publishes this openly so marketers can see the demand around competing brands without buying a subscription. Appearing here does not mean a company is a Brandwave customer.

## Cite this page

Brandwave. "Brandwave Brand Demand Index". https://gobrandwave.com/demand

This page is also available as HTML at https://gobrandwave.com/demand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.