https://gobrandwave.com/blog Guides, tools, and evaluations for measuring marketing impact, running creator programs, and deciding where to invest next. en https://gobrandwave.com/blog/is-all-publicity-good-publicity https://gobrandwave.com/blog/is-all-publicity-good-publicity NZ Muscle's searches rose almost sixfold during its 2026 scandal and were back to normal two months later. Here is what that says about branded search and bad publicity. Sat, 17 Oct 2026 00:00:00 GMT Brand measurement https://gobrandwave.com/blog/ai-marketing-agent https://gobrandwave.com/blog/ai-marketing-agent AI has caught a costly ads mistake for me and has also handed me a confident conclusion that was wrong. The difference was context, and whether a person was still checking. Sun, 04 Oct 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/how-to-measure-pr-and-offline-marketing https://gobrandwave.com/blog/how-to-measure-pr-and-offline-marketing You will not get exact attribution for PR, radio or outdoor. You will get evidence, if you decide what the activity is meant to change, set a baseline and write down what moved. Tue, 29 Sep 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/how-to-measure-b2b-influencer-marketing https://gobrandwave.com/blog/how-to-measure-b2b-influencer-marketing When the buying cycle is ten months, you cannot judge a creator by sales. I judge them by what the right people do in the first quarter, and I keep the record so the deal can be traced back later. Wed, 23 Sep 2026 00:00:00 GMT Creator marketing measurement https://gobrandwave.com/blog/marketing-attribution-software https://gobrandwave.com/blog/marketing-attribution-software Changing attribution models won't fix bot traffic, missing customer journeys or overlapping conversion claims. Start with the evidence behind the report. Wed, 16 Sep 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/marketing-campaign-brief-template https://gobrandwave.com/blog/marketing-campaign-brief-template A campaign brief should explain what the business needs, how you'll measure progress and what would make you change course. Use these templates before launch and at review. Wed, 16 Sep 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/how-to-measure-brand-awareness https://gobrandwave.com/blog/how-to-measure-brand-awareness Start with branded search and customer feedback, then look at what happens to inquiries, signups and sales. A practical approach to brand measurement for a small marketing team. Mon, 14 Sep 2026 00:00:00 GMT Brand measurement https://gobrandwave.com/blog/marketing-planning-software https://gobrandwave.com/blog/marketing-planning-software Your project board tells you who’s doing what. Your marketing plan needs to explain why, track whether it works and leave the next team something useful. Here’s what to look for. Mon, 14 Sep 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/how-much-to-pay-influencers https://gobrandwave.com/blog/how-much-to-pay-influencers I’ve paid creators for tutorials, worked with tiny communities that brought in loyal customers, and been caught by unexpected usage costs. Here’s how I decide what a partnership is worth. Tue, 08 Sep 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/how-to-choose-influencer-marketing-platform https://gobrandwave.com/blog/how-to-choose-influencer-marketing-platform I evaluated dozens of influencer tools and kept finding the same problem: expensive workflows, with the reporting I actually needed sold separately. Here’s how I’d choose. Sat, 05 Sep 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/share-of-search https://gobrandwave.com/blog/share-of-search A practical guide to the formula, term and competitor definitions, data-source trade-offs, confounders, and decisions behind Share of Search. Tue, 01 Sep 2026 00:00:00 GMT Brand measurement https://gobrandwave.com/blog/brand-measurement https://gobrandwave.com/blog/brand-measurement A decision-first framework for combining brand health, Share of Search, HDYHAU, experiments, and business outcomes. Mon, 31 Aug 2026 00:00:00 GMT Brand measurement https://gobrandwave.com/blog/brand-tracking-tools https://gobrandwave.com/blog/brand-tracking-tools A transparent buyer's guide to survey trackers, brand-lift studies, social listening, search demand, research suites, and marketing intelligence. Mon, 31 Aug 2026 00:00:00 GMT Brand measurement https://gobrandwave.com/blog/supermetrics-alternatives https://gobrandwave.com/blog/supermetrics-alternatives Six Supermetrics alternatives matched to the job they actually perform, from low-cost connectors and governed data hubs to client reporting and marketing intelligence. Thu, 27 Aug 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/marketing-dashboard-reporting-software https://gobrandwave.com/blog/marketing-dashboard-reporting-software A buyer's guide to dashboards, client reporting, connectors, BI, and marketing intelligence, with current pricing and a proof-of-concept scorecard. Wed, 26 Aug 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/marketing-campaign-tracker-template https://gobrandwave.com/blog/marketing-campaign-tracker-template A formula-driven XLSX tracker for campaign plans, activities, costs, outcomes, direct evidence, brand signals, and the decision that follows. Tue, 25 Aug 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/track-marketing-with-promo-codes-and-utm-links https://gobrandwave.com/blog/track-marketing-with-promo-codes-and-utm-links Give every creator, podcast, and placement its own promo code and tagged link, get the data flowing into GA4, and connect each signal back to the marketing that produced it. Mon, 17 Aug 2026 00:00:00 GMT Creator marketing measurement https://gobrandwave.com/blog/grin-alternatives https://gobrandwave.com/blog/grin-alternatives Six GRIN alternatives compared by the job they do best, from focused measurement to discovery, payments, ecommerce workflows, and enterprise program management. Thu, 13 Aug 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/how-did-you-hear-about-us-ga4 https://gobrandwave.com/blog/how-did-you-hear-about-us-ga4 A practical guide to collecting self-reported discovery data, sending it to GA4 through Google Tag Manager, and reading it beside creator performance in Brandwave. Thu, 06 Aug 2026 00:00:00 GMT Marketing effectiveness https://gobrandwave.com/blog/air-creator-partnerships https://gobrandwave.com/blog/air-creator-partnerships Air gives creators enough room to make work that still feels like theirs. Here is what B2B marketers can take from its partnerships without copying the surface-level tactics. Sun, 26 Jul 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/vs-stack-influence https://gobrandwave.com/blog/vs-stack-influence What Stack Influence costs, what its customers say, and where it fits. A sourced review for brands weighing managed micro-influencer campaigns against measurement software. Sat, 25 Jul 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/best-agencyanalytics-alternatives https://gobrandwave.com/blog/best-agencyanalytics-alternatives What AgencyAnalytics customers complain about on G2, what it cannot track, and six alternatives ranked by buyer context, with verified pricing. Sat, 25 Jul 2026 00:00:00 GMT Creator marketing measurement https://gobrandwave.com/blog/grin-pricing https://gobrandwave.com/blog/grin-pricing GRIN now publishes month-to-month pricing from free to $1,500/month, built around AI credits. Here is what each plan includes, what still is not disclosed, and how the alternatives compare. Sat, 25 Jul 2026 00:00:00 GMT Creator programs https://gobrandwave.com/blog/influencer-marketing-roi https://gobrandwave.com/blog/influencer-marketing-roi Google Ads appeared to be driving our signups. Then customers told us they’d heard about us on the radio. Here’s how that changed the way I measure creator programs and decide where to invest. Sat, 25 Jul 2026 00:00:00 GMT Creator marketing measurement https://gobrandwave.com/blog/influencer-marketing-measurement https://gobrandwave.com/blog/influencer-marketing-measurement Measurement is a system, not a report. This hub connects creators, activities, costs, and outcomes, defines the metrics with official platform sources, and links every deep dive. Sat, 25 Jul 2026 00:00:00 GMT Creator marketing measurement https://gobrandwave.com/blog/influencer-marketing-dashboard https://gobrandwave.com/blog/influencer-marketing-dashboard I want a creator dashboard to help me make the next investment decision, not just report numbers. Here’s what I show leadership, how I compare creators, and why the obvious winner can be misleading. Sat, 25 Jul 2026 00:00:00 GMT Creator marketing measurement